STARTIMES: STAR ARENA

Startimes is a cable television network that is generally perceived as a threshold of entertainment. In a bid to increase their share of market, startimes decided to attract sports lovers, a large and an ever-growing segment of the Nigerian market. Consequently, they sought and got the right to be the sole cable television network to broadcast Bundelliga and Seria A here in Nigeria.

As part of our efforts to help them to achieve these objectives, we proposed to run a campaign tagged Star Arena.. Our strategy was to:

• Organise street soccer activations/Rewards to deliver game day experience
• Create a betting portal
• Organise football television shows
• Use digital media to create online presence, and drive traffic in order to engage the consumers where they live their lives, stimulate top-of –the-mind awareness while driving fans/customer loyalty