PERTAMINA: INSURE YOUR ENGINE
The brand was already a leading brand in the Indonesian market and sought to penetrate the west African market, starting from Nigeria.
Considering the Nigerian deplorable road terrain its the desire of any car owner to use a lubricant that is durable and long lasting without damage to the engine. Using this vital insight we needed to communicate the offerings of the brand such that the lubricant was seen as a preferred choice for motorist while saving them the stress of using the wrong oil that can lead to reduced lubrication and shorter engine life.
To achieve this objective we created
1)The brand essence FOR BETTER PROTECTION depicting the fundamental quality and true identity of the lubricant.
2)Based on the insight we launched the campaign INSURE YOUR ENGINE,SAVE MORE .
3)Production of INSURE YOUR ENGINE ,SAVE MORE television commercial and radio jingle.